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The key figures behind the Forgottonia movement included Jack Horn, who coined the name, his father Frank "Pappy" Horn, a Coca-Cola bottler, and John Armstrong, a Macomb Chamber of Commerce board member. The group appointed Neil Gamm, a Western Illinois University student and Vietnam veteran, as the satirical "Governor" of Forgottonia. Gamm, known for his flamboyant attire and engaging personality, became the public face of the movement and helped it gain national media attention.
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